This 60-second broadcast promo was created to promote Racing UK's Club service, which offers a host of benefits to its members across the racing calendar.
Through motion graphics and voice over, the promo details the benefits of the club, using the membership badge as the primary graphic device to tie the sequence together.
I also later reversioned this promo with an updated badge design and membership details for broadcast in 2012 and 2013.
ROLE Writer, Editor, Sequence Design, Graphics
CLIENT Racing UK