Media Week Awards: X Factor & Samsung

his video case study was produced in support of ITV’s submission of the X Factor and Samsung’s advertising campaign to the Media Week Awards 2013. The concept was enjoyably surreal: Former X Factor contestant Rylan Clark is in the middle of making a video diary (like those seen in the show proper) with his Samsung Galaxy Tab when it bursts into life and, aided by a Samsung Galaxy phone, humorously fills Rylan in on the success of the campaign. ROLE Director, Writer, Editor AGENCY TellyJuice CLIENT ITV
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Marshal’s Law: Titles

arshal’s Law, part sitcom, part reality show, was produced for Loaded TV in 2012/13 by Golden Tortoise. Its intriguing mix of formats (not to mention tight time and budgetary constraints) provided an interesting challenge for the design of this sequence. Parks and Recreation and How to Make It in America proved to be very useful references in establishing a style reference to aim for, which combined Parks’ character vignettes and HTMIIA’s photographic montages to create a very ramshackle tone – which fit the life of Lesland Marshal to a tee. Similarly, the music does a great job of establishing Lesland’s aspirations. The whimsical harpsichord helps to evoke the BBC’s Sherlock, who is at the opposite end of the crime-fighting scale to Lesland, a PCSO who dreams of one day being ‘proper’ police, while also embodying Lesland’s slightly clumsy nature. Despite the concept being established relatively quickly, the sequence was actually deceptively complicated. About half of the sequence was composed with pre-existing footage of Lesland from earlier projects which, while useful for time considering the series had only just gone into production, also introduced a slight continuity problem as there were noticeable differences in the Lesland’s PSCO costume. Some tracking, masking […]
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