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Fjord Equinox

jord Equinox is an annual event thrown by the international service design consultancy Fjord for its staff. Each year, the staff at each Fjord office come together at a different location to relax, get to know each other better, and discuss the world of design. Working in a two-person crew, we flew to [very] sunny Marrakesh to film the 2013 event in what was a very intense two days of filming. In addition to producing a short online video about the event, Fjord also wanted us to produce a series of interviews with the staff members who were conducting sessions at the event and, perhaps most challengingly, a second short video about a particular session… to be screened at the end of the first night. That’s a turnaround time of about three hours. Crumbs! The key to tackling all aspects of this project was logistics and planning. While I’m well versed in filming interviews and documentary footage, I’d never done so abroad, and in such a quite time frame, so this job came with quite a steep learning curve. What kit to take, how and where to pack it, when to use it, what’s the most efficient backup and delivery […]
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Media Week Awards: X Factor & Samsung

his video case study was produced in support of ITV’s submission of the X Factor and Samsung’s advertising campaign to the Media Week Awards 2013. The concept was enjoyably surreal: Former X Factor contestant Rylan Clark is in the middle of making a video diary (like those seen in the show proper) with his Samsung Galaxy Tab when it bursts into life and, aided by a Samsung Galaxy phone, humorously fills Rylan in on the success of the campaign. ROLE Director, Writer, Editor AGENCY TellyJuice CLIENT ITV
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UKTV: Edinburgh TV Festival

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his reel was created for UKTV to showcase their content during a presentation at the 2013 Edinburgh TV Festival. ROLE Editor AGENCY TellyJuice CLIENT UKTV
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Emmerdale Sponsorship

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his sales reel was created for ITV to attract new advertisers to Emmerdale, by repositioning it as modern, sexy soap opera. ROLE Editor AGENCY TellyJuice CLIENT ITV
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Mr Selfridge Sponsorship

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his sales reel was created for ITV to showcase Mr Selfridge to family-orientated advertisers. As a result, this reel focuses heavily on the familial aspects and storylines of the programme. ROLE Editor AGENCY TellyJuice CLIENT ITV
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This Morning: Behind the Scenes

his Morning is one of British TV’s longest running daytime programmes, and in the run up to its 25th anniversary, ITV commissioned a short behind the scenes film to attract new advertisers by celebrating the programme’s success. So, spending the morning at This Morning’s studio on London’s Southbank, I filmed interviews with the programme’s cast and crew, as well as covering them in action as they broadcast to the nation. With that in the bag, I then edited a 3 minute film, intercutting that footage with highlights from the programme. ROLE Camera, Editor, Grade AGENCY TellyJuice CLIENT ITV
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Racing UK: Grand National 2013 Promo

his 60-second broadcast promo (and 10-second sting) was created to promote Racing UK’s coverage of the 2013 Grand National. The concept of the promo was to intercut historical footage of the race from over the years to give the impression of a seamless race through the ages, culminating in the closest ever finish to the race from 2012. ROLE Writer, Editor, Grade AGENCY TellyJuice CLIENT Racing UK
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BBC Knowledge Explainer: Pregnancy

This explainer film was commissioned by the BBC as part of a pilot project for BBC Knowledge & Learning, and it aims to enlighten the viewer on the fascinating truth of how we all develop from just one single cell. Now perhaps no two things are more about their facts and details than science and the BBC, so the challenge here was to find ways to abstract and simplify some profoundly complex feats of human biology into something that can be easily digested in such a short time frame, whilst remaining scientifically accurate. This project also brought with it a fair number of technical challenges, not least how on earth to visualise a growing foetus without neither the time nor the money for either illustrations or 3D character animation. Thankfully, the Science Photo Library had just what we needed, a series of stock images of a 3D modelled foetus at various stages of development, and it's these images (along with a handful more of actual specimens) that largely dictated the backbone to the narrative of that part of the film, as we knew exactly what we'd be able to show. The flat images didn't quite cut it for our needs […]
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Marshal’s Law: Titles

Marshal's Law, part sitcom, part reality show, was produced for Loaded TV in 2012/13 by Golden Tortoise. Its intriguing mix of formats (not to mention tight time and budgetary constraints) provided an interesting challenge for the design of this sequence. Parks and Recreation and How to Make It in America proved to be very useful references in establishing a style reference to aim for, which combined Parks' character vignettes and HTMIIA's photographic montages to create a very ramshackle tone - which fit the life of Lesland Marshal to a tee. Similarly, the music does a great job of establishing Lesland's aspirations. The whimsical harpsichord helps to evoke the BBC's Sherlock, who is at the opposite end of the crime-fighting scale to Lesland, a PCSO who dreams of one day being 'proper' police, while also embodying Lesland's slightly clumsy nature. Despite the concept being established relatively quickly, the sequence was actually deceptively complicated. About half of the sequence was composed with pre-existing footage of Lesland from earlier projects which, while useful for time considering the series had only just gone into production, also introduced a slight continuity problem as there were noticeable differences in the Lesland's PSCO costume. Some tracking, masking and colour correction soon saw to that though, and you'd never know the difference! Well, unless you looked at the glasses, which are also different. There was also quite a lot of subtle image manipulation utilised to re-expose some shots and clean up other visual details. For example, Dawn's shop now features some of Donny's records hanging in the background, Donny's moustache doesn't look quite so stuck on, Shetland Tony's mansion is more symmetrical (removing a bush that annoyingly unbalanced the shot), the Nuttleworth sign is a composite, and the programme's title (being a real stitched badge) required quite a lot of cleaning up as it looked fairly tatty close up.
ROLE Director, Editor, Design, Graphics, Camera AGENCY TellyJuice CLIENT Golden Tortoise
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Racing UK Club

This 60-second broadcast promo was created to promote Racing UK's Club service, which offers a host of benefits to its members across the racing calendar. Through motion graphics and voice over, the promo details the benefits of the club, using the membership badge as the primary graphic device to tie the sequence together. I also later reversioned this promo with an updated badge design and membership details for broadcast in 2012 and 2013.
ROLE Writer, Editor, Sequence Design, Graphics AGENCY TellyJuice CLIENT Racing UK
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