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BGT / Virgin Media Case Study

This case study was created for ITV to celebrate the successful sponsorship partnership between Britain’s Got Talent and Virgin Media.

Filming animals is generally fraught with difficulties and frustrations, especially when they’re not meticulously trained ‘acting’ specialists, but the biggest challenge filming this project was actually the weather. With a skeleton crew and lighting kit, creating that idyllic, glossy promo look on a thoroughly gloomy October morning can be really rather tricky. Fortunately, I already had quite a lot of experience with grading and compositing in After Effects, so I was well aware of what I’d be able to pull off when it came to post production.

Speaking of which, there a lots of little visual touches in this film that were used to improve the look and feel of the living room, in addition to the very obvious digital trickery used to creating the talking dog (expertly animated by David Skinner) and motion graphic elements. For example, I utilised a lot of subtle glows and flares to help give the impression of more dynamic lighting, the TV and unit it stands on (set up in Cinema 4D by David Skinner) were composited in place of the existing elements which were a tad less glossy, and the sky in the opening shot is also a replacement as the blanket of grey in the original frame wasn’t exactly flattering. I even ended up digitally removing the dog’s ever-so-slightly-too-distracting willy!

ROLE Camera, Graphics
AGENCY TellyJuice
CLIENT ITV

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