Media Week Awards: X Factor & Samsung

This video case study was produced in support of ITV’s submission of the X Factor and Samsung’s advertising campaign to the Media Week Awards 2013.

The concept was enjoyably surreal: Former X Factor contestant Rylan Clark is in the middle of making a video diary (like those seen in the show proper) with his Samsung Galaxy Tab when it bursts into life and, aided by a Samsung Galaxy phone, humorously fills Rylan in on the success of the campaign.

ROLE Director, Writer, Editor
AGENCY TellyJuice